Ever wonder what H&M from the popular clothing store stands for? Mauritz Widforss, the founder of the company, and a men’s hunting and outdoor apparel shop in Stockholm. In 1968 Erling Persson bought out the store and created the fashion empire which was combined with the store next door, Hennes. Heens & Mauritz began by selling lumberjack, rugged gear which was originally sold by Mauritz before the buyout.
The Mauritz Archive Collection represents the companies original vision of rugged wear made for cold weather and the wilderness. Chunky sweaters, waxed cotton jackets, wool blazers, flannel, and more.
Prices range from $20-$199. With some accessories being under $20 H&M.com